Specially formulated for use with all permanent hair colors. Ideal for covering gray/white hair, lightening natural hair color or when coloring requires a 30 volume developer.

Features:

• For use with permanent hair dye
• Produce consistent, predictable results
• Beautiful, floral scent
• Perfect for covering white or gray hair or lightening natural hair color
• Exceptionally fade resistant
• Thick, gel consistency.

• Mix 1 part Wella Color Charm Color (or any permanent hair color) with 2 parts Well Color Charm Cream Developer.
• Apply to the hair using your desired technique, develop for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

Tip: To create 10 Volume mix equal parts of distilled water and 20 Volume.

Water, Hydrogen Peroxide, Cetearyl Alcohol, Styrene/VP Copolymer, Disodium Phosphate, Sodium Lauryl Sulfate, Salicylic Acid, Phosphoric Acid, Sodium Laureth-40 Sulfate, Sorbic Acid.