Introducing Bio Ionic and it's newest flat iron technology... Natural Ion Therapy! Developed as a solution hydrate dry damaged hair, this new technology utilizes natural ions that rebuild hair, and repair hair. The bio ionic flat iron uses negative ions to micronize water molecules in the hair enabling water to penetrate the shaft. This conditions hair and strengthens hair without causing damage. This process of the bio ionic hair straightener is called ion transformation and is used in Bio Ionic styling tools and hair care products!